United Commerce

Sensyze Enterprise Product

Pre-Seed Presentation
v1.2 · Confidential

Intranet Commerce Platform

The Local-First
E-Commerce Data OS

Secure intranet web and mobile applications to govern multi-channel operations without external data egress.

Deployment

On-Prem / Cloud

PII Egress

0% Absolute Zero

Audience

Multi-Channel Brands

Target Markets

India & GCC (MENA)

02 — Problem 02 / 10 · Problem

Fragmented Channels & Exposed PII

Multi-channel commerce requires selling across Amazon, Flipkart, Myntra, Noon, and Shopify. To build spreadsheets, brands pool raw order databases onto shared public clouds, leaking customer profiles, addresses, and transactional PII daily.

Silo 01Channels

Dashboard Fragmentation

Sellers manage 5+ disconnected channels.[1] Aggregating them requires manual sheet exports or complex cloud ETL connectors.

Silo 02Security

PII Data Exposure

Customer names, phone numbers, and home addresses are transferred across third-party middleware, violating privacy rights.[2]

Silo 03Infrastructure

Forced Cloud Egress

Incumbents mandate storing records on external servers, exposing mid-market commerce brands to malicious breaches, vendor lock-ins, and high transit fees.

Silo 04Operational Cost

Spiraling ETL Charges

Row-based cloud SaaS fees compound as shipping volume increases, penalizing brands for scaling operations.[6]

03 — The Threat 03 / 10 · Compliance & Market Shift

Strict Privacy Laws & Rising Risks: Why Act Now?

New privacy laws in India and the Middle East mean massive fines if customer data is leaked or stored in the wrong country. At the same time, cloud data breaches are rising, and cloud storage costs are skyrocketing. Brands must secure their data locally before 2027 to avoid penalties and save money.

Massive Fines in India

IMMEDIATE

The new data protection law can fine businesses up to ₹250 Crore for leaking or mishandling customer data.

Strict Data Rules in the Middle East

ACTIVE

UAE and Saudi laws now require customer data to stay inside the country. Sending it to overseas servers is illegal.

Rising Cloud Data Breaches

ESCALATING

Hackers are actively stealing customer details from cloud systems. Every time data leaves your secure network, it is at risk of being sold online.

The Numbers

Max Fine in India

₹250 Cr[2]

Sellers at Risk in India

1.2M+[3]

Middle East E-commerce Affected

100%

Cloud Storage Cost Increase

+42% / yr[9]

Data Volume Growth

Doubles / 18 mo[8]

Brands with Messy Data

~4M[11]

05 — The Product 05 / 14 · Solution

United Commerce — one view across every channel you sell on,

All your sales, ads, logistics and payouts — in one place, on your own computers. No data sent to vendors. Ask questions in plain English and get answers instantly.

Runs on your own computers

Installs on your own infrastructure. Your data stays inside your network. No sending data to anyone.

Works everywhere you sell

Connects to every major sales, ads, and logistics platform — Amazon, Shopify, Flipkart, and 50+ more — right out of the box.

Ask questions naturally

Type questions in everyday English. Get answers from across all your data with references showing where each answer came from.

One simple price

One flat price. No surprise fees. No per-row charges. Even if your data doubles, your price stays the same.

06 — Why Us 06 / 14 · Product Moat

Built on Sensyze Dataflow — Open Core ETL

Sensyze Dataflow is our in-house slow-cooked data fetching (ETL) engine, refined over 6+ years for global clients — fast, compliant, production-hardened.
Every lesson learned is now part of this open-sourced framework, and it gets better each day with more usage.

Intranet-first

Desktop and mobile apps sync daily or hourly inside your office's local network.
In case you want to take it to cloud, you can use the same setup in a private cloud or VPC also.

Open-Core advantages

You can look at 100% of the code that is moving your data anytime.
Open to any inspection before use. Constant improvements of open-source also help stability.
This is not possible for proprietary software like Zoho or SellerOS.

Price advantage

You need not worry about AI bills for higher usage of the prompts with local models. Integration is provided with other paid AI models ike Gemini, Anthropic and OpenAI also.

Air-Gapped Secure AI

Local models comes with default setup to provide superb AI features and we customize it for your data. Works offline. No external model API calls, no data leaves the box.

07 — Market 07 / 14 · TAM · SAM · Geography

Two regulated regions. Millions of sellers. No incumbent with local-first answers.

India and MENA are the fastest-growing regulated e-commerce markets. Both are mandating data residency. Both are underserved by cloud-only analytics.

India

1.2M+[3]

active e-commerce sellers

Compliance frameworks are actively forming. Immediate architecture shifts are necessary. Amazon + Flipkart + Meesho + Myntra + Shopify + Blinkit dominate order volume. Most sellers run 5+ dashboards today.

MENA

$50B[4]

e-commerce GMV by 2027

UAE PDPL and Saudi PDPL enforce strict residency. Noon, Namshi, Mumzworld, Ounass, Amazon.ae need local-first stacks to operate across GCC.

Global D2C

~4M[11]

brands with fragmented data

Shopify Plus agencies serving 10–50 brands each. Headless commerce teams migrating off expensive cloud warehouses. Clear channel partner path.

Addressable Market · Regulated Commerce Data OS

$8.4B by 2028[5]

08 — Competition 08 / 10 · Differentiation

Secure Local OS vs. Public Cloud SaaS

Incumbents operate as multi-tenant cloud platforms, forcing brands to transfer their customer records onto vendor servers. United Commerce keeps all datasets inside the company intranet.

Capability	United Commerce	Triple Whale / Peel	Lifetimely / Polar	Daasity
Category	Local-First Data OS	Cloud SaaS BI	Storefront Dashboards	Cloud ETL Pipeline
PII Data Security	● 100% Isolated	○ Vendor Hosted	○ Vendor Hosted	○ Vendor Hosted
Deployment Model	Intranet Web / Mobile	Cloud SaaS	Cloud SaaS	Cloud Snowflake / BQ
Data Egress	Zero Egress	Constant Egress	Constant Egress	Constant Egress
DPDPA / PDPL Ready	Native Isolation	Requires Custom Setup	Partial	Dependent on DW Setup

United Commerce
Local-First Data OS
Category
Local-First Data OS
PII Data Security
● 100% Isolated
Deployment Model
Intranet Web / Mobile
Data Egress
● Zero Egress
DPDPA / PDPL Ready
● Native Isolation

Triple Whale / Peel

Cloud SaaS BI

MVP is live. Pilots are running across India and MENA.

Core data consolidation and natural-language intelligence are in production with active pilot users in both regions. Complex payout reconciliation and multi-region deployment are in active build over the next 12 months.

Q4 2025 · Shipped

Core pipeline + visual ETL

FTP, SSH, S3, marketplace APIs. Pre-built schemas for Amazon, Shopify, Flipkart, Myntra.

Q1 2026 · Shipped

Commerce Intelligence layer

Natural-language query engine with source citations. Air-gapped local LLM integration.

Q3 2026 · Current (MVP)

Active pilots: India + MENA

Live deployments with paying pilot users. Validating core reconciliation workflows across both regions.[6]

Q1 2027 · Planned

Sensyze enterprise backend

Multi-node on-prem clusters. SSO, RBAC, audit logging. SAP and custom ERP connectors.

Q3 2027 · Planned

MENA + India GA

Regional compliance packs. DPDPA and UAE PDPL certification. Channel partner rollout.

Active Pilot Cohort

Mid-market D2C · India

Shopify + Amazon + Flipkart · $8M GMV

Live

Shopify Plus Agency · Mumbai

14 brand clients · Myntra + Noon

Live

Fashion Brand · UAE

Noon + Namshi + Shopify · PDPL scope

Pipeline

Electronics Seller · Bangalore

Amazon + Flipkart + Myntra · payout reconciliation

Pipeline

Home Goods · Saudi Arabia

Noon + Salla · residency-first

Pipeline

3 live pilots (India + UAE) · 2 pipeline · 1 LOI from agency network

10 — Team 10 / 14 · Leadership

Built by a team that understands commerce, data, and compliance

Combined experience across e-commerce operations, data infrastructure, security, and regulated markets.

Saurabh S

CEO & Co-Founder

18+ years scaling e-commerce & fintech across APAC & NA; led teams in IBM, Sapient to do large-scale data infrastructure migrations for 50+ clients.

On-team roles: Product Vision, Investor Relations, Compliance Strategy
Off-team: Competitive walker & movie buff

LinkedIn ↗

Bibin B

CTO

5+ years as a Cloud engineer. When not in Development, architecting real-time data pipelines handling massive datasets.

On-team roles: Architecture, Security & Auditing, Vendor Integration
Off-team: Open-source maintainer & hiking enthusiast

LinkedIn ↗

Chirag K

Full-Stack Developer

5+ years building backend connectors & ETL orchestration for Shopify, Amazon, and marketplace integrations; expert in API reliability.

On-team roles: Core Engineering, API Development, Performance Optimization
Off-team: Photography & travel blogger

LinkedIn ↗

Balvinder P

Full-Stack Developer

3+ yrs developing in React/Node.js frontend; optimizing data pipelines reducing operational costs.

On-team roles: Frontend Development, DevOps & Infrastructure, Database Optimization
Off-team: Goan cuisine lover & home chef

LinkedIn ↗

11 — The Ask 11 / 14 · Funding & Pricing

$1.5M[7]

Pre-Seed Round

Securing 18 months of runway to expand connector depth, obtain local regulatory certifications, and scale custom enterprise intranet integrations.

$12K+[6]

Minimum Secure Option

Pricing is linked directly to configuration effort. Includes custom intranet node installation, secure PII mapping, and secure schema integrations.

55%

Engineering

Refine secure connector frameworks, support cryptographically signed updates, and optimize local SQL pipelines.

25%

Deployment & GTM

Establish local configuration teams in India and UAE to execute secure intranet setups.

20%

Compliance & Audits

DPDPA & UAE/Saudi PDPL certifications. Rigorous local vulnerability audits.

12 — Appendix & References 12 / 14 · References

Appendix & References

Data sources, regulatory references, and market reports cited throughout this presentation deck.

[1] Multi-Channel Ingestion & Connectors
Internal connector registry matching active platforms (Meta Ads API, Google Ads API, Shopify webhook specifications, Noon/Amazon seller endpoints).

[2] DPDPA 2023 (India) Compliance
Digital Personal Data Protection Act (DPDPA), 2023. Section 15 outlines statutory penalties up to ₹250 Crore (~$30M USD) for data security breaches; Section 9 details the 72-hour mandatory breach notification window.

[3] Active E-Commerce Sellers
India Ministry of Commerce & Industry / ONDC merchant reports (2025/2026) estimating active digital commerce sellers at over 1.2 Million.

[8] E-Commerce Data Growth
Compound annual data accumulation rates in retail channels (Shopify webhooks, marketplace APIs), showing ~58% CAGR, leading to data volume doubling every 18 months.

[9] Cloud Egress Cost Inflation
Internet transit and egress charges tracked across AWS, Azure, and GCP for high-volume transactions, averaging +42% Year-over-Year (YoY) increase.

[4] GCC / MENA projected GMV
RedSeer Middle East e-commerce reports, projecting GCC regional digital retail GMV to exceed $50B by 2026/2027.

[5] Sovereign Data Market TAM
Gartner and IDC Global Data Governance & Sovereign Cloud spending forecast, estimating target addressable market at $8.4B by 2028.

[6] Pilot Analytics Integrity
Aggregated statistics and metrics validated across 3 active corporate pilot deployments (India & UAE) operating under NDAs.

[7] Pre-Seed Capital Allocation
Sensyze pre-seed financial allocation model: 55% Core Engineering, 25% Go-To-Market & Integration team, 20% Auditing & Compliance overhead.

[10] Developer Maintenance Overhead
Assumption: 1.0 FTE Senior DevOps/Data Platform Engineer at ~$120,000 USD/year standard market salary, dedicated to maintaining broken API connector pipelines and custom cloud ETL jobs.

[11] Fragmented D2C Brands
National/regional D2C merchant surveys across Shopify and global commerce platforms showing ~4.0 Million active mid-market storefront brands with multi-channel distribution.

14 — AI Search 13 / 10 · Search Interface

Local AI driven Search

Search local data indexes, run ad-hoc structural queries, and verify compliance status without cloud data processing.

Commerce Data Indexer — Local Intranet Console

Matched Query Result

Meta Ads ROAS: 3.2x (Electronics: 4.1x, Apparel: 2.6x) · Flipkart ROAS: 2.1x (Electronics: 2.8x, Home: 1.9x). Flipkart falls below target.

ROAS Comparison (Target 3.0x)

Meta Ads 3.2x

Flipkart Marketplace 2.1x

Indexed Sources: Meta Ads API, Flipkart Merchant Hub API (Synced local data store)

Matched Query Result

Total Ad Spend split: Meta: 38% ($12,650) · Google Ads: 27% ($8,980) · Amazon Spends: 20% ($6,650) · LinkedIn Ads: 15% ($4,990).

Ad Spend Share

Meta (38%)

Google (27%)

Amazon (20%)

LinkedIn (15%)

Indexed Sources: Facebook Ads local cache, Google Adwords local DB

Matched Query Result

PII Records Protected: 148,320 consumer profile rows index-locked. Zero leak notifications. Encryption key verified.

DPDPA Compliance Status

148,320 / 148,320 rows isolated internally

Indexed Sources: Local Intranet User Table, Encryption Module

Demo: Input box auto-cycles matched indexing suggestions.

The Local-FirstE-Commerce Data OS

Fragmented Channels & Exposed PII

Strict Privacy Laws & Rising Risks: Why Act Now?

United Commerce — one view across every channel you sell on,

Built on Sensyze Dataflow — Open Core ETL

Two regulated regions. Millions of sellers. No incumbent with local-first answers.

Secure Local OS vs. Public Cloud SaaS

MVP is live. Pilots are running across India and MENA.

Built by a team that understands commerce, data, and compliance

Appendix & References

Unified Store & Spend Statistics

Local AI driven Search

The Local-First
E-Commerce Data OS