Home Pitch Deck
01 — The Gap

Launch is easy.
Day 30 is hard.

Agencies hand over a live store and walk away. Brands drown in 13 different dashboards — Amazon settlements, Meta ads, Flipkart returns, Shiprocket invoices.

a
Amazon
F
Flipkart
M
Myntra
ebay
eBay
S
Shopify
B
Blinkit
Commerce Intelligence
Which marketplace has the best ROAS?
Cross-source analysis
Myntra at 4.8x, followed by Amazon at 3.2x. Flipkart is below threshold at 2.1x. 📊 View Data
G
Google Ads
M
Meta
in
LinkedIn
D
Delhivery
🚀
Shiprocket
Fx
FedEx
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02 — The Dashboard

One view. Every source.

Q2 2024 data unified from 13 sources into a single operational view.

United Commerce Desktop

Total Revenue (30d)

₹28.5L

↑ 12.3% from last period

Orders Shipped

2,847

Avg value: ₹10,022

Ad Spend ROI

3.2x

₹85.4L total spend

On-Time Delivery

94.2%

2,680 delivered on time

Revenue by Marketplace (Last 7 Days)

Marketplace Share

Ad Spend by Platform

Delivery Status

Top 5 Products

Wireless Bluetooth Headphones

SKU: WBH-001-BLK

₹2.12L

145 units

Yoga Mat Premium 6mm

SKU: YMP-6MM-BLU

₹2.27L

289 units

Smart Watch Pro

SKU: SWP-2024-SLV

₹3.24L

67 units

Organic Green Tea 100g

SKU: OGT-100-GRN

₹1.54L

523 units

Laptop Stand Adjustable

SKU: LSA-ALU-GRY

₹1.40L

112 units

Amazon

₹8.2L

156 orders

Flipkart

₹7.4L

142 orders

Myntra

₹6.1L

89 orders

Nykaa

₹3.2L

67 orders

Meesho

₹3.6L

58 orders

Marketplace Performance

Settlement Status

Amazon

Settled Jan 15

Processed

Flipkart

Settled Jan 15

Processed

Myntra

Settling Jan 16

Pending

Nykaa

Settled Jan 14

Processed

Sales by Category

Sales by Fulfillment Channel

Sales by State Distribution

Google Ads

₹24.5L

ROAS: 3.8x

Facebook/Instagram

₹18.2L

ROAS: 2.9x

YouTube

₹15.8L

ROAS: 3.4x

LinkedIn + Other

₹26.9L

ROAS: 2.4x

Ad Spend by Platform

ROAS Comparison

Campaign Performance

Google - YouTube Brand Awareness

3.4M impressions · 2.3M views

₹3.4L

CPV: ₹0.019

Facebook - Product Launch

4.5M impressions · 567K conversions

₹8.2L

CPA: ₹145

Google Shopping

5.6M impressions · 78K conversions

₹12.1L

ROAS: 4.2x

Total Shipments

2,847

All time

Avg Delivery Time

2.3

Days

Return Rate

2.8%

Below industry avg

Total Shipping Cost

₹22.2L

Avg: ₹780/order

Shipments by Partner

Delivery Status

Logistics Partner Performance

EKart

964 shipments delivered

96.8%

On-time rate

BlueDart

856 shipments delivered

92.1%

On-time rate

Shiprocket (Multi-courier)

1,027 shipments delivered

94.2%

On-time rate

Sales (Marketplaces) View Details →

₹28.5L

5 active channels

Ad Spend View Details →

₹85.4L

ROI: 3.2x

Marketing (ROAS) View Details →

3.1 avg

Highest: Google Ads (3.8x)

Shipping (Logistics) View Details →

94.2%

2,847 total shipments

Cross-Faceted Correlation: Sales vs. Spend (₹L)

Cross-Faceted Coverage: Spend, Sales & Shipping Performance

Correlation: Marketing Efficiency (ROAS) vs. Logistics (On-Time %)

Correlation: Orders Shipped vs. Marketplace Share (%)

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03 — The Interface

Ask anything. Get answers.

No filters. No SQL. Type questions naturally. The system routes to the right source and cites where data came from.

Sensyze Intelligence — Live session
Suggested queries
All
Revenue
Ad Spend
Logistics
Returns
Which marketplace has the highest ROAS?
Cross-source analysis · 4 data sources
Answer

Myntra at 4.8x, followed by Amazon at 3.2x. Flipkart at 2.1x is below your 2.5x threshold.

Recommendation: Shift 15% of Flipkart budget to Myntra for estimated +$3,200 revenue.
Sources: Meta Ads API, Amazon Advertising Console, Flipkart Seller Hub
What's the revenue trend for the last 6 months?
Trend analysis · Jan-Jun 2024
Answer

Revenue grew from $15.2k (Jan) to $84.3k (Jun) — 454% increase. Month-over-month growth averaged 12.4%.

Projection: At current trajectory, July revenue will hit ~$94k.
Sources: Amazon.in, Flipkart, Myntra, Shopify settlements
Which ad channel is underperforming?
Performance analysis · 90-day window
Answer

LinkedIn at 15% of spend has 3.2x lower conversion rate than Meta. CAC: $47 vs $18 on Meta.

Action: Shift 10% of LinkedIn budget to Meta → +70 orders, +$2,240 profit.
Sources: LinkedIn Campaign Manager, Meta Ads Manager, Razorpay
Which logistics partner has the worst delivery time?
Performance comparison · May 2024
Answer

Bluedart at 4.1 days average vs 3.2 days overall. 14.2% return rate (3x your 5.1% baseline).

Impact: ~$2,100 in lost margin from returns.
Sources: Bluedart API, Shiprocket dashboard, marketplace return logs
Why did returns spike in May?
Anomaly detection · Root cause analysis
Answer

Returns spiked 18.3% in May (167 → 198 units). Two drivers:

1. Bluedart delivery delays → 14.2% return rate
2. SKU-2847 (linen shirt, size M) → 41 returns, sizing issue in 23 reviews

Action: Update SKU-2847 size chart, reduce Bluedart volume.
Sources: Bluedart API, marketplace returns, review scraper
What happens if we shift 10% of LinkedIn budget to Meta?
Scenario modeling · 82% confidence
Answer

Based on 90-day data:

• Shift $1,265 from LinkedIn to Meta
• Generate ~70 additional orders
• Revenue impact: +$5,880
• Profit impact: +$2,240

Confidence: 82% based on historical conversion patterns.
Sources: Meta Ads Manager, LinkedIn Campaign Manager, Razorpay
Watch the demo: typing "whi" triggers autocomplete with matching queries
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